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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after McLaren was appraised at £3.5 billion in an adjustment to corporate structure in September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who both hold a third of the company.

A Mercedes spokesperson stated: "We will be making no comment on this. The governance of the team will remain unchanged, and each shareholder are fully committed to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

The deal signifies a significant increase in value of the Mercedes team after Ineos Group acquired its share for £208m in 2022.

This surge demonstrates the growth in market values of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which debuted last summer and has grossed over $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports film to date.

Present Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 grands prix this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

VG
Written by

Vanessa Gonzalez

Elena Vance is a marketing strategist with 10+ years of experience in digital promotions and brand development.

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